About

Running has never been about speed for me. Every mile is a P.R. — a reminder of the freedom, joy, and camaraderie that make this sport so life-changing. It’s the shared experiences with my running buddies, the laughter on long runs, the quiet strength of solo miles, and the collective pride of showing up.

Sole Sugar was born out of that passion. I saw plenty of technical gear for performance, but very little that celebrated the lifestyle side of running — the friendships, the finish-lines, the post-run coffee, and all the little victories in between.

Our mission at Sole Sugar is to celebrate your running journey and empower you to wear it with pride - and to champion the stories, connections, and confidence you gain with every stride. 

Run happy and proud! xo, Lori